Hey, I’m Sam 👋
Thanks for stopping by!
If you’re here, you’re probably wondering how I can help you and your business.
In a nutshell: I give you the plan you need (the strategy) to grow your company on social media.
Most brands don’t have a social media strategy.
It means they’re leaving money on the table.
MY APPROACH
Strategy-first social media
“I post on social media already. Why do I need a strategy?”
Social feeds are a constant battleground for attention. Each of us scrolls through 43ft of content per day (that’s the height of Big Ben!).
A strategy makes sure you grab attention from your audience in the right places. And ultimately, attention means you’re more likely to drive sales and leads.
I’m passionate about supporting businesses to create a strategy that works for them.
I can help with:
- Social media strategy and ongoing content creation
- Paid ad support, management and training
- Influencer management
- Training (on topics such as LinkedIn & paid ads)
- Social-first video editing
- Reporting and analytics
Find out more about how I work here
ABOUT ME
Experienced social media strategist based in Chorley, Lancashire
With over five years working for global agencies (Weber Shandwick) and independents (WPR, Jam), I’m an experienced social media consultant used to working with large, medium and small businesses.
I’ve worked with social media clients in both the consumer (food & drink, travel, financial services) and corporate (tech, health) sectors. Social is becoming more and more competitive. Having a watertight strategy allows you to see the platforms and types of content where you’re likely to get the most ROI for your business.
It’s about empowering you and your brand so that you see tangible business results through your content – whether that be on Instagram, Facebook, LinkedIn or TikTok.
Check out some of the brands I’ve worked with below…
HERE’S WHAT MY CLIENTS HAVE TO SAY ABOUT ME 👀
“Running a business means it’s hard to find the time to devote to digital marketing so finding Sam has been an absolute godsend! He pulled together a fantastic digital strategy which has led to an increased awareness of our business and an improved website – which in turn has led to 27% more sales year on year! His regular feedback with statistics is super helpful and he is always there if we have any questions or want to discuss anything. I would absolutely recommend Sam to any business wishing to improve its digital marketing”
– Louise Duerr, Owner, GIFT+HOME
“Sam took the time to truly understand our social media goals and consistently delivered results that exceeded expectations. He was strategic, clear in his approach, highly communicative, and worked with a level of autonomy and reliability that made the entire process seamless. Sam’s social media posts were always thoughtfully crafted, and his ability to collaborate effectively with multiple members of our team was particularly impressive. He was a genuine pleasure to work with, and I highly recommend him for social media management“
– Cilla Richards – Head of MarComms, SimVenture
“We’ve really enjoyed working with Sam – he’s worked with us over several months as part of a maternity cover and added a huge amount of value. He’s slotted seamlessly into our team and supported on a range of client work, covering everything from video content to paid social and organic. He’s super responsive and we’d have no hesitation working with him again”
– Lee Cullen, Co-Founder and Client Services Director, No Brainer Agency
“Sam led a LinkedIn training session for us and it was very useful, with some great practical advice and takeouts. Thanks, Sam!”
– Debbie Marshall, Managing Director, Silver Marketing Association
“Sam was a huge asset in helping me strategise my social media for my start-up. He really put in the work to understand our business and sector, providing us with digestible information that gave us a huge head start for the launch. I wouldn’t hesitate to work with him again and wholeheartedly recommend his services”
– Tom Goodwin, Owner and Managing Director, Full Spectrum Coffee
“Sam has taken our social media channels to another level. He plans well, communicates effectively and listens intently. He has great knowledge about all social media platforms. The likes and follower stats have been impressive, and we’ve seen a video on Instagram receive 1 million views! We’ve seen leads and conversions from our new email newsletter, which has received great feedback“
– Aaron Betesta, Owner, Laughtercise
What have I been working on recently?
It’s been a busy start to 2026! Here are some of my current projects…
- Launching a brand new podcast on social media called ‘Wright At Home‘ featuring Jess, Carol & Natalya Wright from TOWIE (and special guest Gemma Collins!). I’ve led on social strategy and day-to-day content creation as part of the wider Formidable production team, reaching nearly 20 million people in series 1 so far through organic content…
- Leading on social media strategy and content creation for the Two Pints podcast with Will Mellor & Ralf Little (as part of Formidable). We’ve just reached over 45k subscribers on YouTube following a huge UK tour…
- Aaaand something a little different (and a bit more serious!) – working with the NoBrainer team and their client Escode to produce B2B thought leadership content around cybersecurity at their head offices in Manchester.
Check out my case studies page for a further deep dive of my client projects!
How did you end up working in social?
It’s a very good question! This video explains all 👇
You can follow me on LinkedIn for more!