Hey, I’m Sam 👋
Thanks for stopping by!
If you’re here, you’re probably wondering how I can help you and your business.
In a nutshell: I give you the plan you need (the strategy) to grow your company on social media.
Most brands don’t have a social media strategy.
It means they’re leaving money on the table.
MY APPROACH
Strategy-first social media
“I post on social media already. Why do I need a strategy?”
Social feeds are a constant battleground for attention. Each of us scrolls through 43ft of content per day (that’s the height of Big Ben!).
A strategy makes sure you grab attention from your audience in the right places. And ultimately, attention means you’re more likely to drive sales and leads.
I work with businesses just like yours to create a strategy that delivers ROI.
I can help with:
- Social media strategy and ongoing content creation
- Paid ad support, management and training
- Influencer management
- Training (on topics such as LinkedIn & paid ads)
- Social-first video editing
- Reporting and analytics
Find out more about how I work here
ABOUT ME
Experienced social media strategist based in Chorley, Lancashire
With over five years working for global agencies (Weber Shandwick) and independents (WPR, Jam), I’m an experienced social media consultant used to working with large, medium and small businesses.
I’ve worked with social media clients in both the consumer (food & drink, travel, financial services) and corporate (tech, health) sectors. Social is becoming more and more competitive. Having a watertight strategy allows you to see the platforms and types of content where you’re likely to get the most ROI for your business.
It’s about empowering you and your brand so that you see tangible business results through your content – whether that be on Instagram, Facebook, LinkedIn or TikTok.
Check out some of the brands I’ve worked with below…
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What have I been working on recently?
Here are some of my current projects as of summer 2026…
- Leading on social media strategy and content creation for the Two Pints podcast with Will Mellor & Ralf Little (as part of the Formidable production team). Tap to read my latest case study on this!
- Aaaand something a little different (and a bit more serious!) – working with the NoBrainer team and their client Escode to produce B2B thought leadership content around cybersecurity at their head offices in Manchester.
Take a look at my case studies page for a further deep dive of my client projects.
How did you end up working in social?
It’s a very good question! This video explains all 👇
You can follow me on LinkedIn for more!