An ambitious new business with big plans, Full Spectrum Coffee launched fully in spring 2024.

Run by founder Tom Goodwin, Full Spectrum is focused on giving everyone access to great tasting coffee. 

The brief 

To create a social media strategy focusing on how to grow awareness of the new brand. 

The strategy

Starting from scratch on social media is never an easy task!

We provided Tom with a comprehensive strategy that included:

• Industry and competitor insights 
• Competitor analysis 
• Social media landscape insights
• Platform strategy
• Suggested tactics and content ideas

The deliverables 

• A watertight social media strategy to follow on an ongoing basis

The results (as of November 2024)

• Follower growth from 0 – over 200 on Instagram
• An industry-beating engagement rate of 10% on Instagram (compared to the platform average of around 2-3%)

---

Like what you see? Check out the case studies page for more examples!

You can also sign up to our free monthly newsletter for social strategy tips and tricks 👇