In social media, trends don’t just happen! They dictate what content performs, what audiences engage with, and ultimately, what drives business growth.
Btw – I’m Sam, a social media consultant based in Chorley, Lancashire 👋
Understanding trends is not about chasing virality; it’s about developing a smart, strategic approach to content that resonates with your audience at the right moment. That’s where a social media trend tracker becomes a game-changer.
I help brands leverage trends strategically. By analysing the patterns behind what’s popular on Instagram, TikTok, and beyond, I help businesses turn fleeting moments into actionable strategies that drive that all-important business revenue.
Instagram Trend Tracker: Build Engagement with Strategy
Instagram trends evolve fast, from viral Reels to trending hashtags and content formats. My Instagram trend tracker empowers your brand to:
- Identify trending hashtags and content formats that align with your brand goals
- Analyse what types of posts drive engagement and conversions
- Track competitor activity and uncover new opportunities
- Optimise your content calendar to maximise reach and engagement
You can see the current trends in the grid below (for WC 13th October 2025). This page is updated on a weekly basis, so make you you bookmark it!
| Trend Audio | Description |
| Girl in red – We fell in love in October | Girl in red – We fell in love in October October is here! Pair this song with any b-roll from your business or brand that shows off autumn vibes |
| Billie Joel – She’s always a woman | This trend started off with creators holding up apples or pumpkins over someone’s head, and then filming them twirling around – but brands and businesses have started hopping on and replacing apples and pumpkins with whatever item they sell, just like thehealthyavo’s video with a latte. We’ve seen this with shoes, toys, and more – basically anything that is small enough to hold in one hand and hold over a person’s head on screen! |
| T-Pain – I’m sprung (aka the “You do . . . ” trend) | Looking for a cute way to convince clients or customers that they need whatever it is your business offers? This trend is it! Put text on screen showing a question (eg “Do I need a [insert whatever your business offers]?”) and then have someone pop up in various locations lipsyncing to “you do”. |
TikTok Trend Tracker: Go Beyond Virality
TikTok trends move at lightning speed, and success isn’t about copying what’s viral—it’s about leveraging trends to tell your brand story. Our TikTok trend tracker gives you the insight to:
- Spot viral sounds, challenges, and formats relevant to your niche
- Analyse audience response and engagement patterns
- Integrate trending ideas into a broader content strategy
- Plan campaigns that are timely, impactful, and authentic
With our approach, trends become more than a fleeting opportunity—they become a core part of your social media strategy, helping your brand stay relevant, reach new audiences, and turn attention into action.
You can see the current trends in the grid below (for WC 13th October 2025). Again, this grid is updated on a weekly basis, so make sure you bookmark this page!
| Trend Audio | Description |
| Girl in red – We fell in love in Livin’ Joy – Dreamer (aka the “The lion/lioness doesn’t concern themselves with . . . “ trend) | This trend is for anyone who doesn’t sweat the small stuff. Simply put text on screen saying “the lion/lioness doesn’t concern themselves with . . .” followed by something they probably should be concerning themselves with, like Ireposteverythingsorry’s example of “how much salt she eats.” Brands and businesses can hop on by showing a little behind-the-scenes sneak peak – for example, a bakery might say “The lioness doesn’t concern herself with perfect piping” or a library might write “The lioness doesn’t concern herself with the growing stack of unread books at home.” What are you not concerning yourself with? |
| Taylor Swift – The fate of Ophelia | With the release of Taylor’s new album, you just know there’s going to be at least one dance and trending audio from it! Here’s an example of the dance from stephaniemiec. Not a dancer? No worries – use it in the background for any video (like product reveals, showing off the vibes at your brand or business, or just everyday highlights). |
| Original audio (aka the “A B C D E F G” trend) | This chaotic trending audio features someone reciting the alphabet in an unhinged voice, and it’s being used to show those moments when stress levels are through the roof, like moneygreen.account0 video about having to study during the holidays. |
Why Trend-Driven Strategy Matters
Trends reflect what your audience wants now. They are insights into behaviour, interests, and cultural moments. Ignoring trends means missing opportunities to connect, engage, and grow.
I combine trend tracking with strategic thinking, helping brands:
- Make data-driven content decisions
- Align social media activity with business goals
- Maximise ROI from organic and paid campaigns
- Stay ahead of competitors by being proactive, not reactive
With our social media trend tracker, we help you turn insights into action, so every post, Reel, or TikTok is part of a bigger, smarter strategy!
Keen to find out more? Use the form below to book a free discovery call!
You can also find out more about me here.
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