Social Media Strategy Blog

Welcome to my blog 👋 Where social media strategy actually makes sense!

If you’re sick of guessing what to post or chucking content out with no real plan, you’re in the right place. As a social media freelancer, I work with businesses every day who want their social to do more than just “look nice”. They want it to bring in leads, sales and proper results.

This blog’s packed with straight-talking advice, simple strategies and ideas you can actually use. No corporate waffle, no overcomplicated frameworks, just what works when it comes to planning content, growing your audience and getting more from your social media.

Whether you’re doing it yourself as or business owner or if you’re part of a marketing team, you’ll find tips here to help your content work harder.


Social Media Support in Rossendale

Ah, lovely Rossendale. One of the most underrated places in Lancashire (I mean, look at that view!). If you’re a business owner looking for an extra pair of hands with your social media content, I’m happy to help.


What Is Dark Social Media?

You might have heard the phrase ‘dark social media’ before. But what does it mean? And why is it so important for your business?

Find out here.


How To Choose A Social Media Manager in Wigan

Handing the keys over of your business over to a social media manager can be daunting! Particularly if they hide behind jargon and excuses…

Here are the things you need to look out for as a business owner in Wigan considering social support…


Social Media Support In Wigan

Wigan Warriors at the Magic Weekend. Sam Oliver Social Lancashire

Are you a Wigan-based business struggling to find the time to sort your own social media?

Tap to see how I can help…


How Do I Prove The ROI Of Social Media?

Dog in fire meme. Sam Oliver Social, Lancashire

Are you spending money and time on social media but not sure if it’s actually working?

Here’s how to actually measure organic and paid social.


Social Media Management Burnley: No-Nonsense Social Media Support That Gets Results

From Briercliffe to Hapton to Padiham and beyond, local businesses in Burnley are stretched! They know they need to do more social media, but they don’t have the time to do it. Tap to read how I can help.

Social Media vs Paid Ads: What Should Lancashire Businesses Focus On?

It feels like marketing budgets are constantly getting stretched! And if you’re in that position, a logical question to ask is about whether you should focus more on organic or paid social.

This blog gives you the approach you need.


The Best Social Media Platforms for Lancashire Small Businesses in 2025

A coffee overlooking green grass in Wheelton, Lancashire

There’s a lot of pressure on businesses these days to be on EVERY social media platform. But it’s one of the worst things you can do!

This blog breaks down the smart way to approach it that’ll save you both time and money.


Why Preston Businesses Are Wasting Money on Social Media (And How to Fix It)

Listen, I get it… every business wants to ‘blow up’ on social media like Preston’s most famous company SpudBros.

But in trying to chase virality, soooo many companies fall into the trap of wasting money.

This is my guide to how you fix it.


What Does a Freelance Social Media Manager Actually Do? (A Guide for North West Businesses) 

An image of social media icons coming out of a phone - Sam Oliver Social, Lancashire-based social media manager

If you’re a North West-based business in Lancashire in the early stages of deciding to hire a social media manager, you’re probably wondering what you’ll actually be getting in return 😅

This blog breaks down the deliverables you should expect and the traps you NEED to avoid…


How Much Does a Social Media Manager Cost in Lancashire?

Sunrise over Denham Quarry in Lancashire

It’s the question not many freelancers like answering 👀 But they should!

If you’re looking to invest in a social media manager for your business (either full time or a freelancer), this blog breaks down exactly how much you’d need to invest to make it viable.


Social Media Consultant Bolton – Make Your Socials Work Harder

Bolton! The home of the Wanderers, Paddy McGuinness, Peter Kay…and plenty of ambitious businesses.

If you’re a Bolton-based company looking to take your social media to the next level, take a look at how I can help you.


Social Media Consultant in Lancashire – Let’s Make Your Socials Work

Lancashire has plenty of ambitious businesses looking ahead to their next stage of growth (and I bet yours is one of them 👀). But the issue is a lot of companies struggle when it comes to creating regular social media content that converts.

Tap to see how I can help.


Looking for a Social Media Manager in Preston?

Image of Sam Oliver Social in a bar

Are you a Preston-based business? This blog is for you!

Tap to discover how I can help your marketing efforts…


Strategic Social Media Management Support in Chorley

Sam Oliver Social, an image of Sam in a jumper

Looking for social media support in Chorley? This blog walks you through why it’s so important to get it right…

Read more here….


Demystifying Social Metrics 😵‍💫

Meme image saying 'excuse me I don't understand' in relation to social media metrics

Not sure of your CTR from your CPC?

Unclear of the difference between reach and impressions?

We’ve all been there! Read more here…


Why you need both paid AND organic social for your business

Social media graphic in yellow

This is a topic we see being raised frequently by the businesses we work with.

It’s often prompted by one of the following questions 🤔

❓ “Do I REALLY need paid ads? Can’t I save on budget here?”

❓ “If we have paid ads, can we save time by not doing any organic content?”

❓ “We don’t have the budget/resource – can’t we just do paid OR organic?”

Read more here…


Have We Seen The Peak Of ‘Unhinged’ Brands On Social?

A screenshot of Duolingo's TikTok page

Welcome to the first edition of this blog.

As the title at the top suggests, this edition’s theme is based around ‘unhinged’ brands on social media.

Let’s get stuck in!

Read more here…


Looking for more strategic social media advice? Book a free, no-obligation call with me below…

← Back

Thank you for your response. ✨