Jenna Tiffany is an author and email marketing specialist. She has been recognised as one of the top 50 marketers in the world to follow, with her books on marketing strategy selling thousands of copies in the UK and US.
She also runs Let’s Talk Strategy, and email marketing agency based in London.
The brief
I ended up starting a conversation with Jenna back in 2022, when I mentioned her in a LinkedIn post after reading her first edition of ‘Marketing Strategy’.
When I went freelance in November 2024, Jenna reached out to me as she was looking for support to manage both her personal social profiles and the brand accounts for Let’s Talk Strategy.
The strategy
The strategic process started off with an audit of both the personal profiles and brand profiles.
As you can see from the below, the interaction on the brand page was low and below the industry average for the most part.
And the story was the same on Jenna’s personal profiles, too. Engagement was minimal, with Jenna not having the necessary time and resource to be able to post content on a frequent basis.
To take the accounts forward, our aim was for Jenna to be considered as an authority (or a ‘thought leader’) in the industry on social. The general strategy was to post authoritative content more frequently, focusing on Jenna’s expertise in strategy and email marketing.
There was an increased focus on video content, with Jenna able to convey complex topics very easily on webinars and at speaking events.
Lastly, to stand-out on the platforms (particularly on LinkedIn), more personality-led content was important for Jenna’s audience to get to know her a little better from a personal perspsective.
The resulting aim of this activity was to increase engagement/interaction, impressions and visibility – with the long-term objective of securing new business enquiries.
The results
- Opinion-led content shared frequently across Jenna’s channels
- LinkedIn engagement rate climbing from around 1% to an average of 9%, exceeding platform averages
- New business leads secured through social media content
Scroll down for a flavour of Jenna’s content…
