If you’re looking for social media support in Wigan, you’ve probably reached the same point as a lot of local business owners.
You know social media matters, but finding the time to do it properly is another story.
One week you’re posting three times. The next it’s been a month since anything went out.
Sound familiar?
The trouble is, there are loads of people calling themselves social media experts. Some are brilliant. Some have watched a few TikToks and decided to start charging for it.
Whether you’re looking for a social media manager in Wigan or a freelance social media consultant, here’s what I’d look for before handing anyone the keys to your social channels.
But before we get stuck in, a quick bit about me. I’m Sam, a social media consultant with 10 years of experience in the industry. I was born in Appley Bridge and grew up in Standish.
I’ve also probably had more nights on on King Street than you’ve had hot dinners 🤣
What should a social media manager in Wigan ask you?
If the first conversation is all about Instagram, hashtags or how many times you should post each week, I’d be a bit wary.
The important stuff comes first.
Who are your customers?
How do people currently hear about you?
What’s actually making you money?
The answers to those questions shape everything else.
Posting for the sake of posting rarely gets anyone very far.
Look for social media support in Wigan that’s backed by strategy
One of my biggest bugbears is hearing people say, “The algorithm likes this.”
What does that actually mean?
Algorithms have had a big impact on how social platforms work. But just make sure your social media manager doesn’t hide behind the jargon.
If someone’s recommending videos over graphics or LinkedIn over Facebook, they should be able to explain why it makes sense for your business.
Not because it’s the latest trend.
Because it helps you reach the people you’re trying to sell to.
A good strategy should cover what you’re posting, who it’s aimed at and what success looks like. Otherwise, you’re just filling your feed and hoping something sticks.
A good social media consultant in Wigan won’t focus on followers alone
I’ve worked with businesses that have 800 followers and are fully booked.
I’ve also seen accounts with 30,000 followers that barely generate an enquiry.
Followers can be nice to have, but they’re not the whole story.
I’d much rather see content bringing in leads, building trust and keeping your business front of mind.
Check examples before hiring a social media manager in Wigan
This one’s obvious, but people often skip it.
Have a look at the businesses they already work with.
Do the posts feel like they fit the business?
Are they writing the same captions for everyone?
Can you see a bit of personality?
Good social media shouldn’t feel copy and pasted.
Choose someone you’ll actually enjoy working with
You’ll probably be speaking to this person every month, maybe every week.
If every email feels like a sales pitch or every meeting leaves you more confused than when you started, it’s probably not the right fit.
You want someone you can have a normal conversation with.
Someone who’ll tell you if an idea’s rubbish without making you feel daft.
Cheap social media management in Wigan isn’t always good value
Everyone has a budget.
I get that.
But if someone’s charging next to nothing to manage your social media, there’s usually a reason.
Either they’re brand new, they’re outsourcing it, or they’re trying to cram fifty clients into their week.
Good social media takes time.
Planning.
Writing.
Filming.
Editing.
Reporting.
Responding to comments.
It’s more than scheduling a few posts and hoping for the best.
Does your social media manager need to be based in Wigan?
You don’t have to work with someone based in Wigan.
Plenty of great marketers work remotely.
That said, there’s something to be said for working with someone who knows the area.
They understand the local business community, know what other Wigan businesses are doing and have a feel for the audience you’re trying to reach.
And if you fancy grabbing a coffee in town instead of jumping on Zoom, you can.
(PSA: I’m based just down the road in Chorley!).
What can you realistically expect from social media support?
Social media isn’t a magic switch.
It’s one part of your marketing.
If your website’s poor, your service isn’t great or nobody knows what you actually do, social media won’t fix that.
What it can do is help more people discover your business, build trust before they get in touch and keep you front of mind when they’re ready to buy.
That’s where the value is.
How to choose the right social media support in Wigan
Choosing a social media manager isn’t about finding someone who can make a nice-looking Instagram feed.
It’s about finding someone who understands your business and knows how to turn that into content people actually care about.
Take your time.
Ask questions.
Look at their work.
And trust your gut.
If someone starts promising viral videos or thousands of followers in a few weeks, I’d keep looking.
Looking for social media support in Wigan?
I’m Sam, a freelance social media consultant based just outside Wigan.
I help businesses take the stress out of social media with clear strategies, content that sounds like them, and reporting that actually makes sense.
If that sounds like what you’re after, feel free to complete the form below. I’ll get back to you ASAP and book in a no-obligation chat so I can find out a little bit more about your business.
